Monthly Benchmark Reports
Whether you run your own business or do marketing work for a company (sometimes you may find yourself doing both), it is important to have your business website out there for consumers to see. With all the competition that is ongoing in today’s business world for each and every consumer dollar, having a formidable website is not an option, it is quite frankly a necessity. Given that is the case, what are you doing to make sure your website traffic is as high as it can be?
Increasing Your Traffic Flow
No matter what your industry is, you need to come to terms with the fact that more and more consumers are going online to shop and browse. Having a dynamic website may at one time have been a nice option, but it is now proving a necessity. With that in mind, you need to analyze it on a monthly basis to make sure your site is getting as many quality hits (quality over quantity is key) as possible. For starters, do you know how well or how poorly your various targeted keywords are doing? If the answer is not really or flat out no, then let the work begin.
As an example, someone selling auto insurance is going to want to key in on some of the following terms:
- Auto insurance, quotes for auto insurance, car auto insurance, cheap auto insurance etc.
Someone who sells real estate will look to terms that include:
- Real estate, real estate agent, real estate for sale, search real estate etc.
At the end of the day, know the targeted keywords and keyword phrases that rank best for your line of work, allowing you to capitalize on them and bring more web traffic your way.
Where Are Your Competitors?
Another important facet of a winning marketing plan is to know where your competitors rank when it comes to keywords and more. Let’s say you are in the auto business. Don’t take for granted the importance of understanding and knowing where your competing auto dealers rank as far as website traffic. As any smart business person knows, the goal is not to copy what your competition does, but to learn from what works for them and see how you can similarly apply such efforts towards your business, specifically your website. One of your goals when it comes to mastering search engine rankings is to locate keyword terms that your competitors miss out on. By doing so, you increase the chances of growing your website traffic and increasing your revenue.
Lastly, never overlook the importance of data, good data that is. By deploying Google Analytics, you can track variable insights into how users utilize your site. Among the things this does is provide you with a better idea of what visitors to your site are searching for. You can review specifically what searches visitors are doing, what products and services serve as most interesting to them, and what the outcomes of those searches are.
Keep in mind that while you can use Google Analytics to do shorter term reports (a month for example), you can also use it to search bigger trends for a number of months. This allows you to see which pages receive the bulk of search engine traffic, page views, along with daily user visits.
Among the key areas to focus in on: Traffic growth, bounce rate, visitor flow, real-time web numbers and shared content.